eMarketing: The Essential Guide to Marketing in a Digital World, 6th Edition
Rob Stokes
Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
Kategorie:
Rok:
2018
Wydanie:
6th
Wydawnictwo:
The Red & Yellow Creative School of Business
Język:
english
Strony:
619
ISBN 10:
0620780592
ISBN 13:
9780620780599
Plik:
PDF, 10.24 MB
IPFS:
,
english, 2018
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